PRASAR BHARATI
(BROADCASTING CORPORATION OF INDIA)
CENTRAL SALES UNIT: ALL INDIA RADIO)
MUMBAI : 400 020
***************
Telephone : 2202 9427, 2202 4075, 2288 6016, 2202 6242 Ext. : 217 Telegram: AIRCENTSALES
Fax : 2287 6040 Email : aircsu@vsnl.com
NO. CSU-1(6)03 / PIV DATE 12 May 2003
To,
All Agencies/Advertisers,
Subject: FM Channel
Sir/Madam,
This is to inform you that we are introducing some new concessions for metro
FM Channels. Bulk booking concessions have been made applicable for FM channels as under :-
|
No. of stations |
30 – 90 days |
91 – 181 days |
181 – 270 days |
271 – less than 365 days |
Booking for the entire year |
|
3 to 5 stations |
3% |
5% |
7% |
8% |
10% |
|
6 to 12 stations |
6% |
7% |
8% |
10% |
12% |
FM and PC can be combined while counting the number of stations for bulk booking discount as per table given on P-17 of rate card which is reproduced below :
|
No. of stations |
30 – 90 days |
91 – 180 days |
181 – 270 days |
271 – less than 365 days |
Booking for the entire year |
|
5 - 12 |
5% |
6% |
7% |
8% |
10% |
|
13 – 25 |
6% |
7% |
8% |
10% |
12% |
|
26 – 45 |
7% |
8% |
9% |
12% |
13% |
|
45 & above |
8% |
9% |
10 |
13% |
15% |
It has also been decided to package FM-1 and FM-2 of Delhi with those of Mumbai
at the rates mentioned below. Central Sales Unit, the Marketing Units and
CBS, Delhi will handle the single window packaged booking. Time categorization will be uniform for Delhi and Mumbai and will be based on Delhi pattern.
FM-1
A – 1 900 + 800 = 1,700/- reduced to 1,500/-
Category – 1 650 + 500 = 1,150/- reduced to 1,000/-
Category – 2 400 + 350 = 750/- reduced to 600/-
Category – 3 300 + 200 = 500/- reduced to 400/-
Category – 4 150 + 150 = 300/- reduced to 200/-
FM-2
A – 1 450 + 400 = 850/- reduced to 750/-
Category – 1 325 + 250 = 575/- reduced to 500/-
Category – 2 200 + 175 = 375/- reduced to 300/-
Category – 3 150 + 100 = 250/- reduced to 200/-
SPONSORED PROGRAMMES
FCT admissible is 180 seconds for 30 minutes programme for Delhi and Mumbai each.
1/3rd of the prescribed FCT can be banked by the sponsor as promos.
Packaging of Delhi and Mumbai in respect of sponsored programme will be for
FM-1 only as time chunks are different for FM-2. We are pleased to inform you that
Live Phone-in-programmes are allowed as sponsored programmes on FM. Advertiser / agency will have to give a concept note in accordance with the AIR Code and Advertising Code. Live programmes will be charged the production fee at the rate of Rs.10,000/- for 30 minutes per station if AIR provides the comperes and Rs.5,000/- for 30 minutes if they bring their own comperes.
Programmes of less than 30 minutes duration will not be entertained. The rates for packaged booking of sponsored programmes are as under :-
|
Time Category |
Duration of the Prog. |
FCT admissible |
Rate |
|
1 |
30 minutes 60 minutes |
180 seconds 360 seconds |
12,600/- 25,200/- |
|
2 |
-do- |
-do- |
7,500/- 15,000/- |
|
3 |
-do- |
-do- |
5,000/- 10,000/- |
|
4 |
-do- |
-do- |
2,500/- 5,000/- |
The above rates become effective from June 1, 2003. We hope that the Packaged Rates and Bulk Booking Concessions are attractive enough to offer more bookings.
Yours faithfully,
(RADHA P. NAMBOODIRI)
DIRECTOR OF SALES