| No. CSU - 1 (6) / 2003 - PIV/ |
Date : 07 March 2003 |
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All Advertisers/Advertising Agencies, |
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| Dear Sir / Madam, | |
| This is to inform you that the following decision has been taken by the Prasar Bharati in respect of the Concessions / Commission paid to Advertising Agencies, Direct Clients / Government Departments & PSUs. |
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| (i) |
That 10% concession is allowed to direct clients. |
| (ii) |
That 15% commission is allowed to Advertising Agencies on AIR's Panel. |
| (iii) |
That 15% concession will continue as usual in the case of Government Departments / PSUs, if they come directly |
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| This will be effective from 1st April 2003. |
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| | Yours faithfully, |
| | (RADHA P. NAMBOODIRI)
DIRECTOR OF SALES |
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