To provide information, education and wholesome entertainment, keeping in view the motto, "Bahujan Hitaya; Bahujan Sukhaya" i.e. the benefit and happiness of large sections of the people, and strive to :

• Uphold the unity of the country and the democrative values enshrined in the Constitution;
• Present a fair and balanced flow of information of national, regional, local and international interest, including contrasting views, without advocating any opinion or ideology of its own.
• Promote the interests and concerns of the entire nation, being mindful of the need for harmony and understanding within the country and ensuring that the programmes reflect the varied elements which make up the composite culture of India.
• Produce and transit varied programmes designed to awaken, inform, enlighten, educate, entertain and enrich all sections of the people, with due regard to the fact that the national broadcast audience consists of a whole series of public.
• Produce and transmit programmes relating to developmental activities in all their facets including, extension work in Agriculture, Education, Health and Family Welfare , Science and Technology.